Gogo Vision™ Goes Live on American Airline August 4th, 2011
ITASCA, Ill., Aug. 3, 2011 /PRNewswire/ — Gogo, the world’s leading provider of in-flight connectivity and an innovator in in-flight entertainment, today announced the official launch of its new streaming video product – Gogo Vision™ – onboard American Airlines’ entire fleet of 15 Boeing 767-200 aircraft. American is the first North American airline to offer Gogo Vision to travelers.
Gogo Vision enables customers to wirelessly stream content such as movies and TV shows from an onboard server to Wi-Fi enabled laptops during flight.
“We definitely believe this is a game-changer in the world of in-flight entertainment,” said Ash ElDifrawi, Gogo’s chief marketing officer. ”Gogo Vision is a low-cost, light-weight, easy-to-install solution that’s very different from traditional IFE. The result is the airlines now have both choice and flexibility on a per fleet basis.”
Gogo Vision features a growing list of movies and TV shows from major Hollywood studios to offer customers entertainment choices. Customers can sort titles by movie or TV, genre, length of feature, and other categories. Trailers are available for complimentary viewing prior to renting content. Movies and TV shows will remain accessible for viewing after the customer has landed – movies for 24 hours and TV shows for 72 hours. Unexpired rentals will be available for playback on the ground by using the same device and browser used onboard.
“We’ve been deeply involved in developing the concept of streaming video with Gogo, as part of our vision of continuing to elevate the travel experience by pushing the envelope with our inflight entertainment offerings,” said Rob Friedman, American’s Vice President – Marketing. “We continue to execute this strategy and lead in this space by making prudent investments in innovative, cutting-edge technologies. During this initial phase of launch, Entertainment On Demand allows customers to access content through select personal Wi-Fi enabled laptops, and in the coming months Gogo intends to make tablets and other devices available for use with the product.”
Gogo Vision is primarily available on transcontinental flights between New York JFK and Los Angeles and JFK and San Francisco – for the introductory price of $.99 per TV show and $3.99 per movie. Customers do not have to purchase in-flight Wi-Fi to purchase a movie or TV show.
SOURCE Gogo
Gogo Inflight Internet Provides Complimentary Access to Facebook® for the Month of February February 1st, 2011
Global automotive industry leader, Ford, and Gogo enable travelers to stay in touch on the go-go
ITASCA, Ill., Feb. 1, 2011 /PRNewswire/ — Gogo® Inflight Internet, the world’s leading provider of inflight connectivity, today announced a promotion with Ford Motor Company to offer travelers flying on Gogo-equipped aircraft complimentary access to Facebook for the month of February. Gogo’s airline partners participating in the promotion include AirTran Airways, Alaska Airlines, American Airlines, Delta Air Lines, United Airlines, US Airways and Virgin America.
“Facebook continues to be the number one website visited by travelers using Gogo at 30,000 feet,” said Aircell Chief Revenue Officer, Jim Berrien. “Our commitment is to offer great inflight experiences to our users, and unique marketing opportunities to advertisers. We’re thrilled that an innovative marketer like Ford is providing this complimentary service as a way to enhance the traveler experience.”
Taking advantage of the promotion while in flight is easy. Once the plane has reached 10,000 feet and travelers are able to turn on personal electronic devices, they must select the Gogo wireless network, open a web browser and click on the Ford/Facebook banner.
“The Ford team is excited to be able to bring Facebook to Gogo Inflight Network users during the month of February,” stated Alex Hultgren, Ford’s Digital Media Manager. ”Our groundbreaking reveal of the 2011 Explorer in July has proven that Social Media is an ideal platform for conversation and the sharing of videos and photos about our reinvented SUV.”
With this innovative, rich media campaign, complimentary access to Facebook courtesy of Ford will enable travelers to keep in touch with their friends, family and relatives while traveling at 30,000 feet. The service is available to users on all Wi-Fi enabled devices, including laptops, smartphones and PDAs.